For this project, I was hired to create a mascot, brand identity, and website for the new personalized learning service, CuriousBunny. The most important part of this project was developing a relatable, fun mascot that could be used in a variety of settings and appeal to both younger children and older children alike. The mascot went through many iterations before landing on the final design, seen below:
This is how the mascot design started. Through an iterative process, I was able to develop a mascot that the client loved and that worked well with various props and visual devices.
After the mascot was refined, I began to work on the layout for the homepage. The site acted as a one page sign-up form; explaining the excitement and benefits of a personalized learning journey. A few select screens have been included below. You can view the entire page design here.
