Casa Figlia is a Baltimore-based candle studio. I worked closely with the owner to craft branding and design assets, including a website, candle labels, and the creation of a Shopify store.
The first part of the project was developing the brand identity. I started with a questionnaire to help understand Danielle’s needs and her desired outcomes from the Casa Figlia branding project.
From there, I began working on developing logo concepts.
We tweaked the logo until we landed on something that she loved and then we began the process of designing the labels. Danielle has multiple candle lines and for each line, we wanted to develop a unique but cohesive identity. For each candle, I also took styled, professional photos.
I worked closely with the printer to create unique and styled labels using any means available to us–from foiling to holographic paper and die cuts, we’ve created a suite of labels that work well as a collection but as their own standalone lines as well.
As we worked on the candle labels, I began designing the website. I hired an illustrator to create illustrations for the website.
Initially, we used Shopify embeds but discovered that the functionality was too limiting. I worked on Shopify to build a simple online store for Danielle that she was able to edit easily and integrate with an Instagram store.
“Partnering with Kylie (and Jason) has been the best decision I have made in starting my own business. She is responsible for translating my vision into a cohesive and lovely brand for my candle line. She is able to take an inspiration for a vision and elevate it into a beautiful design, time and time over. She and Jason created not only stunning candle labels, but also a gorgeous and streamlined website, a company logo, and design for point of sale items. They also took the most beautiful photos of my products for social and the website.
I credit Kylie and Jason with the majority of my sales because of this. She has also been a fierce advocate for Casa Figlia - posting across multiple social sights, including Reddit -which has increased our following. She is passionate, creative, fun to work with, deadline driven and consistently responsive. If you are looking to create a brand I’d highly recommend working with Kylie. ”